Marketing the game organized by any institute is now days considered important for the promotion of sports in particular areas. Sports selling concept was used in ancient times when open events of golf and tennis were popular. Right from mid seventies and eighties, there was sponsorship of Lamar Hunt for WCT Tennis games and PGA Golf tours. Now day’s lot of sections like advertising, sponsorship, promotion, sales promotion, and public relations are considered for selling the activity. First of the full service events and sponsors organizations were established in the year 1970 with Mills port LLC. Today many firms and organizations take over the responsibility for promoting team fixtures.